Fine right now we know articles is king. And naturally since i will be creating our personal blogs, (remember blogs is definitely short slang for Weblogs – which is what their «formal and official» name is), the majority of our facts is going to be «unique» and «Original». Yet every now and then, since we are only individual, and since we all simply cannot «create» more and more data, we will certainly copy information from other sites. That is amazing. There is no problem with that, EXCEPT IF, you decide that «copying» and/or «linking» is simply better and do away with writing anything.
Now allow me to make this obvious. If you are giving a service to the people, where most of your business is always to offer out links to other places wherever people can get information, therefore are a database where people come to get backlinks, because you already performed all the research – that may be fine. Since what you will loose in articles, you will comprise in «eyeballs» and «hits». Remember the result of good search engine rankings is just that. MORE BITES – EVEN MORE EYEBALLS – MORE PEOPLE VISITING. And content is usually not the only parameter an Search Engine examines. Not with a long shot.
This really is a critical point out keep in mind. The whole thing we will certainly talk about, just about every method, right from content to email to lists to anything, has although one goal in mind. To consistently and constantly increase and build your site «hits». To ensure you have an ever-growing «fan» club «motivated» because of the product you are offering, to come back. Therefore please differentiate between end goal as well as the methods. Content material (discussed in our first article) is a technique towards the target of getting classified by a good standing on a internet search engine, and the goal is to own people employ and arrive to your internet site or blog page, and produce a «buzz» about this. (We is going to talk about that much later within our series. )
Let us go back to content to get a moment. Here we are speaking about something that every writers know about and are acquainted with. Text, thoughts, phrases. Unique, unique text.
So in order to continue on our own fairly logical path, we all will now concentrate on the «text» and what has to be in it. Which brings us for the subject of «keywords». Ahead of explaining exactly what these are and either their particular importance or total invalidity and worthlessness these days, (and this is up for debate) let’s define keywords more cautiously.
If you have a site selling frizzy hair beauty assists, you will want to promote your material writing content material around what you are selling. Certainly if you write something about the between the latest models of of dishwashers, this is not likely to relate to the «subject matter» and content material of your web page. So you definitely will write articles around your mane supplies. You will write content on great hair care, to be able to dye flowing hair, how to get rid of split-ends, when to hair shampoo etc . and so forth
Our magic hair webpage is called «Hair Is Not Forever». Nonetheless this is the site at the moment and we will preserve it as we go along. hairisnotforever even offers a weblog. This blog we will call up «SilkyFairHair» and we’ll put it, for the sake of our case in under the name of the proprietor who’s aptly named Mr. Nor Hair. So now we have the following:
1 . Web page – Locks Forever snabel-a 2 . Blog – SilkyFairHair @ (this URL is normally fictional)
These types of names ARE important and so are the URL’s. (URL stands for Universal Resource Locater). So wear them mind as we go along through these articles in particular when I are able to the article around the importance of finding the right name.
And so Mr. Neither Hair great wife, Mrs. Purple Wild hair work together. They will create the site, get each of the necessary stuff to sell something on it, set a couple of articles or blog posts about scalp and sit back and wait for a people to come beating all their «virtual» door down. Very well as we say in Hebrew, «Boker Tov» (which literally means «Good Morning»), or perhaps as you declare in English language, «Knock. Hit. Good Morning! Any person Home? »
Okay the Hair couple find out about keywords. Thus they generate articles by which EVERY word has the phrase hair in it (or balding). Nevertheless hair is the name of the video game. They make sure their content is unique, and once they have written two HTML webpages of scalp articles, intentionally placed by their cousin the graphic musician and performer (who can be bald) throughout the advertisements for the purpose of hair products and now they presume they are done!
Woah! Certainly not by a PROLONGED SHOT! And here is where it gets depressing meant for the uninformed and non-dedicated people.
I want to deal with the «keyword» concern. Keywords are just like indices or perhaps if you wish, categories. A key word is something which the search engine will look for and validate (in our day), to use as one of many parameters in order to how to list your site.
The keywords we refer to are in two distinct and totally different spots. The 1st in the web page header belonging to the site. in what is known as the section meant for «meta» tags. We will deal with meta tags in a completely different article, even so let us simply just say these are the keywords most search results look for (with their «bots») when visiting your webblog. An example destinazione tag pertaining to keywords upon our site may look like this:
Again in our article(s) upon meta tags we will discuss these keywords, and meta tags, but for right now take that as a presented these are a few of the keywords that is in the coto tag.
When the Search Engine technology first became popular and meta tags were executed, the keywords tag was critical. Search Engines looked at the keywords in the meta tag and believed that was what the web page was about and listed this website under all those keywords. This is caught on to immediately, and humans becoming the crafting devils they can be, began detailing keywords that had not do with the sites to be able to drive traffic to the site. (Remember – the end result is the oh-so-important one: Arrives at & Eyeballs)
So porno sites especially, adopting this as yet one other «fool the engine» strategy, would set keywords like «hair», «technology» etc . to their meta tags, and present the site an innocuous term and bam !, more traffic.
Hence in the never ending battle Search Engines caught about, and did a few factors. They deprecated the importance of this keywords inside the meta tags matching to their methods, UNLESS this article on the site basically did match the keywords. Of course , this was not enough as porn sites will put «real» content around all their stuff. Let me give you a REALISTIC example that i find funny, but it is very serious.
In one of my posts in the blog, you can view my biography which is acquired by search engines like google. The other day We received an email from a classic flame of mine saying «I freaked out. I just googled you, under Allen Gross Copy writer, and you are linked to a site regarding tushy’s! inches So I get and Google it, and sure enough in like the 6th position is this: «Ted Gross’s Unofficial Biography – The Real Version by Tushy» and definitely I just click and acquire led to a further site (no url in this article as I tend not to want to publicize that site to get obvious reasons) and I arrive to a adult porn site which usually ripped off, of all the content around the internet, MY profile place around their very own porn advertising campaigns. UGH! But you see that is how crafting people are!
(Here we are not going to talk about «splogs» – which means «spam blogs» yet. Although keep it in mind. )
Okay now what happens – not in theory but in practice.
Two situations: 1 . You could have keywords inside your meta marking (and you should have them! ) The little Google search «bot» (that is a software application whose task it is to travel around around the Net, never rests and never eats and climbs into all those porno sites as well!, and sees information on ALMOST ALL sites and so the information may be categorized), comes to our web page of hairisnotforever and reads the keywords on the web page. Then this little android makes a overview of the website. Then the methods take over and match the keywords inside the meta tags for the text and stuff on your own site. (Remember Search Engines tend «see», they are really NOT visual (males happen to be visually oriented not Search engines like yahoo! ) and so graphics are not taken into account if you do not use the oll (derb) tag. ) The methods get more and even more sophisticated as time goes on and they try to find content, keywords, phrases etc . (Remember unique content! )
2 . You could have no keywords in your meta tag so the engine only looks at your content.
So our happy few figures ok lets position the word mane say, in every single sentence by least 3 x. NO! Typically do that. Excessive use of a keyword is a red-flag to a Search Engine and you will be penalized for it! It must be used and used frequently, but NOT overused.
Now when you Google with regards to hair products using the expression «balding», the Search Engine has the key phrase, and relying on a million variables decides what position for this specific key phrase, hairisnotforever could have, and nourishes it out.
Consequently our couple figures enjoyablyengaging.com what the hell. All of us will also sell mascara, and they put in an image advert plus the word wimpernbetonung in their keywords, without having virtually any content for doing this. Well then will be listed while the last in the last of the last for everyone looking for «mascara». So for this lesson the formula can be:
«Content+Keywords inside the content+Keywords in Meta label. »